BackRoad Brand's Story
Hi, my name is Jason Sturgeon and I am the owner and creator of BackRoad Brand Beef Jerky. Thank you for visiting our site.
I started BackRoad Brand Beef Jerky after 5 years of touring our great country, making music in almost every state from sea to shining sea. When the bus would stop rolling, I would find myself searching for Beef Jerky to enjoy on our many miles ahead. At every stop, the problem was that, it was always the same brands that are always as tough as leather, and tasted like the bottom of my boot after a 2 hour set on stage...pretty gross stuff.
BackRoad was born from my long nights, countless miles, and the need for a better Beef Jerky to keep me going. Give BackRoad Brand Beef Jerky a try and I assure you, you'll never want another one of those "big name brands" bags again. BackRoad Beef Jerky is MADE IN AMERICA and proud!
Check out my story and music at: www.jasonsturgeonmusic.com